Monday 1 August 2016

"We do not look to be ruled"

"WE DO NOT LOOK TO BE RULED" 

Politics aside that is a certainty about every American. 

These included --- 


I would argue for every nationality, and species. 

Every business must ultimately decide if they are willing to rule over others and subjugate them. 
You must decide this every time you consume - food, energy, clothing, and even your 
steps on the earth. 

None of these species asks for mercy - they are apex - and that does not mean subjugating others - it means being badass enough to be able to take them even if they are free.  And to be taken yourself at the end without shame or fear or regret. To contribute in life, and in death. 

There is much to learn from each of them about how to rule and be a game changer without destroying everything around you. Specifically to do that without enslaving those which feed you. 
Just as we used to enslave each other, and have since grown beyond that - so too this can happen with other species.  Women work no less hard today now that they have the vote - every individual whose people have achieved civil rights is no less focused on a task at hand - the critical difference is that they choose to do it - the action fulfills their nature. 

North America is a massive continent with upwards of 365 million animals dying on it's roads every year - these are mostly healthy populations of wildlife.   Until we have tapped out that resource of animals living and dying according to their own free will there are no excuses.  We don't do things because they are easier - we do them because they are right.  We have an opportunity to align our business practice with the universal American value of FREE WILL. 

With Veterans Day behind us - and Labor Day ahead - 
let's stay focused on who we are and how we chose. 






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